We developed the brand mark as a maze inspired by the company’s vision.
The company intends to contribute to the sustainable development of African economies, building leading businesses through focused approach and identification of optimal growth opportunities for investment.
With an investment portfolio that will include but not limited to entertainment, consumption, manufacturing, hospitality, real estate and agriculture.
An inclusive logo & identity that would communicate the vision and goal of the company was developed.
The logo is an iconic “maze” representation of letter “U” which stands for ULTIMUS.
The U shape slants from left to right, with the highest point on the right.
The rising slope from left to right represents the company’s resolution for growth.
The bottom- left entrance of the maze and top-right exit illustrates of the ultimate goal at Ultimus.